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Workshop: Building your brand's story

Updated: May 27, 2022




Designed for: B2B Marketers


In this one day fun, interactive and informative workshop participants will be taken on a seven step journey that will bring their own organisation's brand story to life. Working together you will generate your brand's own story over the course of the day.


Stories are, by definition, a sense making mechanism. A way people sort out the mass of confusing noise and images and see the the essence of the matter at hand. It's the same with business buyer's who are overwhelmed with a barrage of information that obscures and confuses.


Clear, logical and cohesive messaging around your organisations unique story has never been more important.

  • Discover your hero, your customer

  • Define the villain of the piece, the problem they face

  • Be clear on your role as a guide

  • Come up with a plan to defeat the bad guys

  • That drives the buyer takes action

  • Helps them to understand the cost of failure and benefits of success

  • Demonstrates clearly how buyers transform over the arc of their story

Contact us to find out the dates of the next course.



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