Designed for: B2B Marketers
In this one day fun, interactive and informative workshop participants will be taken on a seven step journey that will bring their own organisation's brand story to life. Working together you will generate your brand's own story over the course of the day.
Stories are, by definition, a sense making mechanism. A way people sort out the mass of confusing noise and images and see the the essence of the matter at hand. It's the same with business buyer's who are overwhelmed with a barrage of information that obscures and confuses.
Clear, logical and cohesive messaging around your organisations unique story has never been more important.
Discover your hero, your customer
Define the villain of the piece, the problem they face
Be clear on your role as a guide
Come up with a plan to defeat the bad guys
That drives the buyer takes action
Helps them to understand the cost of failure and benefits of success
Demonstrates clearly how buyers transform over the arc of their story
Contact us to find out the dates of the next course.
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